The rise of social media and new content marketing techniques like infographics and digital storytelling may lead some people to believe that search engines are becoming irrelevant as a way for customers to find businesses. SEO is still essential, even if you have a differentiated marketing strategy – without strong SEO, you have neither a solid online presence nor customer base.

When it comes to digital marketing, SEO is an incredibly important, if not the most important, part of building traffic. But why is SEO so important? Search engines are trying to answer their users’ questions with the results that are most helpful. To do that, they rely on metadata that is placed strategically in your content. When search engines can simply scrape text from your website without having to penetrate any layers of content, the searcher’s job becomes infinitely easier–and doesn’t require unnecessary scrolling.

SEO is something that has been around for a while and has had the same meaning from the very beginning. To put it in a nutshell, SEO (or Search Engine Optimization) is the practice of boosting your website’s organic rankings in organic search results like Google and Bing by writing content and publishing links which will bring people to your site.

Contrary to popular belief, there is still plenty of opportunity for new businesses and organizations to tap into the benefits of SEO. Over half of all site visitors use search engines such as Google to find information that they’re looking for online. So, exposure on search engines is a must if you want your website to thrive and improve your exposure on your target market.

The most important factors that algorithms look for when ranking websites are:

1. Content & Copy

Text, titles, and images should provide searchers with the answer to their query and help them find what they need.

2. Backlinks

Links from other sites to your site, especially those from high-ranking sites, will positively affect your rankings in SERPS.

3. Social Media

Social channels drive a lot of traffic to many websites daily which is how Google gathers data on your site – creating content which attracts shares can have a large impact on search rankings.


We provide high quality SEO services to businesses in any industry. We help your website rank higher, convert visitors to leads, and grow your revenue. Whether you are looking to optimise your website for Search Engines or increase the number of enquiries, we are here to help. All our work is bespoke, no one size fits all.


One of the most important aspects of SEO is backlinks. For a link to be counted as a backlink, it must come from another page on an external domain. Just to be clear, a backlink is a link that directs users from one web page to a different page. Google, of course, will favor pages with high-quality content and backlinks. Accordingly, search engine optimization revolves around how to attract these backlinks for your website, while at the same time you must ensure that the quality of the traffic is on par with your competitors.


Our experts have all the tools and know-how to deliver positive results for your digital marketing campaign. Contact us today to find out how we can help you get to page 1 as quickly as possible.